The Marquess of Milford Haven is a title that stretches back to 1917 when it was given to Prince Louis of Battenberg. At the time, there was widespread anti-German sentiment, and so this title, as well as an altered last name from Battenberg to Mountbatten, was much more appealing. The first Marquess gained notable fame after serving as First Sea Lord (Head of the Royal Navy) during WW1. As of 1970, the title now belongs to George Mountbatten, the 4th Marquess of Milford Haven.
George Mountbatten holds a rather noble lineage and is the oldest son of the late David Mountbatten, 3rd Marquess of Milford Haven. He is the direct descendant of Alexander Pushkin and Catherine the Great, who together claim the titles of Russia’s greatest ever playwright and the country’s longest serving female ruler. He continues to hold strong royal ties to this day – as a descendent of Princess Alice, who was Queen Victoria’s second daughter, he is in line for succession to the British Throne. As of 2015, his position was 650th in the line; however, this number fluctuates depending on changes in family further up.
Personal life of Marquess of Milford Haven
George Mountbatten was born on 6 June 1961 and, until the death of his father in 1970, held the title of Earl of Medina. Between 1989 and 1996 he was married to Sarah Georgina, with whom he had two children. It is natural, therefore, that his son, Lord Henry David Mountbatten, is set to become the 5th Marquess of Milford Haven. As of 1997, and to date, he is married to Clare Husted, née Steel, a journalist and aristocrat. Between them they share a fond love for polo that stretches back many years.
You would be wrong in assuming that the majority of the wealth held by 4th Marquess of Milford Haven came from old money. In fact, he has built a credible name for himself within the business world as the result of one particularly successful venture.
uSwitch.com, a comparison founded by the Marquess of Milford Haven
uSwitch.com is a price comparison service which, throughout its life has expanded to offer services relating to energy, communication, insurance and personal finance. It was first founded by the Marquess of Milford Haven in 2000 after the UK’s gas and electricity markets became deregulated. As a result of various acquisitions, gaining many successful accolades, and soaring energy prices in the early 21st century, it quickly grew in size to become one of the UK’s largest comparison services for business and consumer energy prices.
The model means that, instead of charging consumers a commission for changing their energy providers, it is instead the providers themselves who pay uSwitch for their services. The company still runs today, but is now in different hands after numerous sales over the last decade. In 2006, George Mountbatten, who still owned a little under half the business, sold uSwitch to E.W. Scripps Company for £210 million. Following poor sales figures, it was sold to Forward Internet Group for a mere $10.3 million. The company was subject of a management buyout in 2013 and, finally, in August 2015, it was acquired by Zoopla for £160 million.
Personal life to date
Following a large amount of publicity regarding the sale of uSwitch and any subsequent business-related dealings, the 4th Marquess of Milford Haven has shied away from the public limelight. However, recent news suggests that he is now involved in a new Turkish endeavour that will see him and fellow business partners deploy the same model as that of uSwitch into the Turkish energy markets. It would seem that the current situation in Turkey lends itself to a similar situation as that of the UK in 2000, and it could be that the Marquess of Milford Haven has the chance to overhaul the energy market there as well.